An ecommerce store as bold as the collection it sells
L.O.M is an independent UK fashion design house creating vibrant, embellished clothing for festivals, parties and special occasions - sequins, bold prints, fringe and bespoke tailoring at the heart of everything they make. Their brand demands a website that matches the energy of the product.
EG built a full ecommerce store to showcase multiple curated collections, handle bespoke tailoring enquiries and fabric sales, and serve an international customer base across multiple languages. A platform built to the scale of the brand's ambitions.
The brief.
Independent fashion labels need to punch above their weight online - competing for attention against larger retailers with a fraction of the resources. The ecommerce experience had to be as considered and distinctive as the product itself, turning browsers into buyers and communicating the quality of handcrafted pieces through digital.
What we delivered.
A clean, mobile-first design built around the brand and easy for the client to update.
Fast, lightweight WordPress build with no unnecessary plugins.
Custom features and integrations built to fit exactly how the client works.
Online shop set up with products, payments and delivery ready to go.
Search and AI visibility: on-page SEO, local search and structured data.
How it looks on screen.
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