Organic growth for a renewable energy brand across solar and energy
Novalux operate in the UK renewable energy sector - running separate web presences for their solar offering (novaluxsolar.co.uk) and energy services (novaluxenergy.com). In a competitive market driven by consumer intent at exactly the moment they're considering switching, organic search visibility is a primary growth lever.
EG delivered SEO across both Novalux web presences - building the keyword foundations and on-page structure to help the brand appear in front of the right audiences at the right time.
The brief.
Running two separate domains for related services creates an immediate challenge: ensuring both rank well without competing against each other, and making sure search engines understand the relationship between the offerings. Novalux needed a clear organic strategy across both properties.
How it looks on screen.
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